FHIR-native · AI-powered · Clinician-led · Patient-controlled

The care orchestration platform for modern family-building journeys.
1 in 8 couples face infertility. No single platform connects the full care journey. $270M lost annually in coordination time.
FHIR-native AI orchestration — clinician-led, patient-controlled. Built on InterSystems IRIS. Connects clinics, employers, and payers.
450K IVF cycles · 300K patients · $360M addressable US market at $1,200/patient/year.
$1.0M → $19.8M ARR by Year 5. Milestone-gated across 7 revenue channels.
Federal fertility mandate (Jan 2027). FHIR enforced. AI mature. Employer benefits up 42%. First-mover window closing.
$3.0M Seed — pilot clinics, validate AI, establish beachhead for Series A.
No platform unifies FHIR interoperability, patient navigation, and non-medical pathways (adoption, foster care) in one stack. First-mover window is open.
Global healthcare operator — Management Consultant. Built the solution she desperately needed and could not find. Founder led team, with 7 engineering /legal team members.
Partners to Parenthood is not just a patient app — it is the reference architecture for reproductive health.
CDC: 1 in 5 married women aged 15–49 unable to conceive after 1 year. $270M based on ~450K IVF cycles × ~6 hrs coordination time annually.
Stress on partners, family, and work relations throughout a multi-year journey
Multiple specialists, no unified protocol, no continuity between visits
Coverage confusion and surprise costs. Laws vary by state. No single source of truth.
Anxiety, grief, and isolation throughout. No coordinated psycho-social support.
Current systems are episodic — but fertility care is multi-year.
Based on 450K IVF cycles performed in the US (2023 est.) at ~$100/hr average physician time cost. Coordination includes intake, referrals, records reconciliation, insurance navigation, and inter-provider communication.
This is not a care quality problem. It is a coordination infrastructure problem — and PtP solves it.
The scale of the problem is accelerating — not slowing down.
Source: CDC ART National Summary Reports 2014–2023; SART. CDC National Vital Statistics System.
Most abandon parenthood aspirations completely.
Fragmented visits, unclear follow-up
Disconnected test results and delays
Coverage gaps and administrative friction
Compliance hurdles and slow resolution
Left alone with no continuity
Key reproductive data remains siloed and fragmented. PtP is the connective tissue.
PtP reaches patients through the institutions that already serve them.
Primary entry point. PtP integrates into clinic workflows for structured intake, journey visibility between visits, and CPT-aligned longitudinal care enablement.
Year 5: 40 clinics × 250 active patients = 10,000 patients → $12M revenue
PtP expands to employer populations as a navigation and cost-clarity layer that improves utilization of existing fertility benefits while preserving provider choice.
Year 5: 15 employers × 500 covered lives = 7,500 employees → $7.5M revenue
PtP supports high-cost member navigation and value-based fertility care models by enabling earlier pathway optimization and longitudinal analytics.
Year 5: 1,000 managed members → $0.3M revenue
Total Year 5 Revenue: $19.8M — stacked, recurring, high-LTV across all three channels.
FHIR-native AI orchestration built on InterSystems IRIS — connecting clinics, employers, and payers. Introduced by clinicians, controlled by patients.
Generates personalized, clinician-validated care pathways across IVF, surrogacy, and adoption.
FHIR R4 on InterSystems IRIS — connects Epic, Oracle Health, Veradigm, Aetna, and Anthem.
Clinics bill RPM/RTM codes. PtP earns revenue share — coordination becomes recurring revenue.
Built for LGBTQ+ families, single parents, and solo women — not just traditional couples.
A governance framework — clinically appropriate, financially justified, outcome-accountable.
A clear, supported journey from first conversation to treatment.
Higher-quality referrals. Fewer wasted appointments. Better outcomes.
Shared savings on high-cost members. FHIR-native data flow across regional health networks.
Infertility affects 1 in 8 constituents. PtP reduces uncoordinated care costs, supports publicly funded pathways, and delivers measurable family-building outcomes at scale.

Source: precedenceresearch.com/fertility-market
Global market in 2024
Projected by 2034
Annual growth rate 2024–2034
IVF/ART treatment cycles
Domestic infant adoptions
Self-managed journeys towards parenthood
Annual platform fee
US annual revenue
To employer, insurer, and global markets
This is not a projected market — it is a defined, existing patient population navigating reproductive journeys today.
M1–2: IRIS + AWS setup. Pilot talks begin.
M3–6: 50–100 patients onboarded. FHIR workflows validated. Billing starts.
M7–10: Real-world data improves models. Interim results shared.
M11–14: Outcomes published. Employer contracts + payer talks launch.
The data infrastructure that makes coordinated care operationally real.
One consent-driven longitudinal record across GP, ART clinic, and commissioner.
Automated screening against state and insurance criteria before any referral activates.
Live birth rates and patient outcomes flow to commissioners in real time.
Deploys into existing GP systems — zero workflow disruption.
Patients organize their full history, records, and goals in one guided flow.
Patients decide what to share, with whom, and for what purpose.
All medical, benefits, and care data unified in one view.
PtP generates a tailored pathway — IVF, surrogacy, adoption, or a combination.
Focused questions generated from the patient's profile before every appointment.
Journey updates in real time as labs, medications, or pathways change.
Current phase, next actions, risks, and support needs — all in one view.
Check-ins, journaling, and reminders support patients between appointments.
Providers see readiness, risks, and milestones — less admin, better coordination.
Clarity for patients. Coordination for clinics. Connection for the ecosystem.
For a full interactive walkthrough, visit: partnerstoparenthood.com/landing/how-it-works




A 3-Channel B2B2C Model drives the majority of revenue through scalable, recurring relationships with clinics, employers, and payers.
40 clinics × 250 active patients = 10,000 patients
$1,200 / patient / year
15 employers × 500 covered lives = 7,500 employees
$1,000 / employee / year
1,000 managed members (Shared Savings)
$300 / member / year
Across all 3 core B2B2C channels
From 40 fertility clinic partners
Through employer benefit plans
Through payer & TPA partnerships
Per-patient monthly fee from fertility clinics + RPM/RTM revenue share.
Annual platform fee per covered employee.
PMPM fee for care coordination and outcomes reporting.
Annual data exchange and analytics licensing.
Per-case coordination fee for family-building pathways.
Players cover pieces. No one unifies interoperability, navigation, and reimbursable coordination.
Embryo grading only. No patient journey or FHIR portability.
Clinic workflows only. Closed to cross-provider interoperability.
Strong intake. No RPM/RTM, employers, or payers.
Broad infrastructure. No fertility workflows or care coordination.
The coordination layer above EMRs and AI tools — FHIR-native.
A new standalone payer category that didn't exist 12 months ago.
CMS & ONC mandates live. Epic, Oracle, Veradigm all R4 compliant.
LLMs, RPM data streams, and FHIR platforms have converged — unbuildable 3 years ago.
42% of employers offer fertility benefits, up from 22% in 2019.
No platform connects interoperability, navigation, billing, and non-medical pathways in one stack.
For more context, visit: partnerstoparenthood.com/landing/why-now
Built and led disease management programs at Daman National Health Insurance across maternity, diabetes, and asthma.
Healthcare transformations at PwC Canada, Booz Allen Hamilton MENA region, and Marsh Risk Consulting EMEA region.
Personally navigated the fertility journey. Built PtP because no platform existed to connect the full care ecosystem — clinical, financial, emotional, and legal.
AI and data ethics consultant. Information risk management expert. Seasoned program manager. Two master's degrees — New York University, Stern Business School and Concordia University, Information Systems. Management at McGill University.l
Full founder story: partnerstoparenthood.com/landing/founder-story
20 years AI/ML at Cognizant. Leads architecture, model governance, and responsible AI.
Full-stack healthcare platform engineer. Drives FHIR integration and engineering standards.
Northeastern University. AI/ML, full-stack, and data analytics.
3 years PM at AWS. Owns sprint planning and cross-functional delivery.
Reproductive health IP strategy. Trade name application filed.
Incorporated in DE (July 2025). Foreign entity in MA (May 2026). Trade name "Partners to Parenthood" application in process. Full patent application in preparation, no provisional patent application
Lead Full Stack Engineer + 3 MS interns from Northeastern. Senior AI Lead. Daily stand ups and weekly in-person meetings.
Recognized brands offerings; AWS, Mongo DB, DataDog, Browser Use start up credits secured. Google Recognition Prize — MIT Hacking Medicine 2025. Massachusetts Life Sciences engagement underway. Two VC conversations active.
Caelestinus Digital Health Incubator concluding June 2026. Pilot discussions with a mid size hospital and IVF clinic. Sandbox talks with MeHI, MA. HIE pilots in TN and OH considered.
Speaker at Health Tech Week SF (JPM 2026), MIT Imagination in Action, MIT HEALS, InterSystems Ready, DCI Network, at Harvard Medical School participation in 2026.
2 clinics, 1 employer
Clinic + employer growth, HIE and adoption pilots
Scale across clinics, employers, payers
Broad channel growth
All channels + international
Trusted navigator reducing dropout and treatment gaps.
Lower fertility costs, higher retention.
RPM/RTM billing activated. New recurring revenue.
FHIR-native. No custom build required.
PCPs refer and co-manage via FHIR.
First FHIR coordination layer for public family-building pathways.
Seamless data flow and shared savings on high-cost members.
To pilot, validate AI outcomes across 7 channels, and establish the Series A beachhead.
Clinical Advisor + BD Lead (Y1). Sales leads as pilots scale (Y2).
IRIS licensing, AWS, AI engine (Y1). Scale for 8+ clinics (Y2).
2 pilots Y1. Expand to 3–5 clinics + HIE pilot Y2.
Patent filing, DE/MA ops (Y1). Payer contracts + international setup (Y2).

The platform we wished existed. Built for every family's journey.
Ece Kaner
Pathways to Parenthood Inc.
228 Park Ave S, PMB 469105
New York, NY 10003
Full deck organized by section.
Five Integrated Technology Layers
One platform. Every provider. Every pathway. Every patient. Compliance Agent Navigates legal landscape by state, country, insurer, and pathway before any treatment decision. Journey Generation Personalized step-by-step treatment plan with clear milestones, cost estimates, and decision points. Cost Engine Real-time out-of-pocket transparency across all providers and payers. Provider Matching Network, budget, proximity, and appointment booking across the full care ecosystem. Personal AI Concierge Personal care orchestration agent providing guidance and engagement throughout the journey. For accuracy: all five agents are currently coded as conditional logic (if/else) — a structured foundation that maps the decision tree before intelligence is layered on top. Once synthetic and real data testing is complete, we will begin training the agentic versions. The Compliance Agent is the exception — it is already in active development as a true AI agent.
Technical Architecture for Interoperability
A FHIR-native, interoperability-first architecture being built on open standards, AI agents, and enterprise-grade security. Architecture Overview Micro services based, cloud-native. Event-driven orchestration layer being built to connect patient-facing apps, clinical systems, payer APIs, and AI agents through a unified data bus. Designed for deployment on Docker/Kubernetes with multi-region support. Interoperability & FHIR Mapping Designed to be FHIR R4 compliant across all data exchanges. SMART on FHIR integration planned for EHR app launch. Resources mapped: Patient, Observation, Condition, CarePlan, Claim, Coverage, Practitioner, Appointment, Medication Request. Bidirectional sync planned with clinic Electronic Health Records and payer systems. InterSystems IRIS Integration Core interoperability and data platform — native FHIR R4 server, high-performance data management, and production-grade integration engine. IRIS Interoperability is planned to orchestrate HL7 v2, FHIR, and REST message routing. Security & Compliance Design in progress for HIPAA compliance. GDPR-ready architecture in progress for international deployments. OAuth 2.0 + SMART authorization. AES-256 encryption at rest, TLS 1.3 in transit. Role-based access control (RBAC). Audit logging planned on all PHI access. AI & ML Frameworks Design in Progress for Knowledge Graph: Neo4j + IRIS semantic layer. LLM orchestration: LangChain + custom fine-tuned models in development on reproductive health corpus. Multi-agent architecture with tool-calling and memory planned. Knowledge Graph Backbone Symptoms → Diagnostics → Diagnosis → Provider Specialty → Care Protocol → Itemized Steps → Costs. Built on SNOMED CT, LOINC, CPT, ICD-10. Planned to power journey generation, provider matching, and cost engine. Being built to become the reference architecture for reproductive health — open, interoperable, and enterprise-ready.
PtP Platform — Technical Deep Dive
A separate Technical Deep Dive document is available upon request — covering architecture diagrams, API specs, FHIR mapping, InterSystems IRIS integration, data flow documentation, security & compliance design, deployment model, auth model, rate limits, endpoints list, and frameworks. RESTful API Endpoints Versioned REST APIs (v1/v2) for all platform functions — journey generation, cost engine, provider matching, compliance rules, and concierge actions. OpenAPI 3.0 spec published for partner integrations. Auth Model OAuth 2.0 with PKCE for patient-facing apps. SMART-on-FHIR for EHR-launched contexts. API key + JWT for B2B integrations (clinics, payers, employers). Token refresh with sliding expiry. Rate Limits & SLAs Standard tier: 1,000 req/min per client. Clinical tier: 5,000 req/min with priority queuing. 99.9% uptime SLA. Webhook support for real-time event notifications (appointment changes, lab results, plan updates). Data Flow Inbound: EHR → FHIR Adapter → Normalized Patient Model → Knowledge Graph. Outbound: AI Agent decisions → Care Plan updates → EHR write-back + patient app + payer notification. All flows logged and auditable. IRIS FHIR Server & Repository IRIS Health FHIR R4 server hosts the canonical patient record. All FHIR resources persisted, versioned, and queryable. Supports $everything operation for full patient record retrieval at point of care. IRIS Integration Engine IRIS Interoperability (formerly Ensemble) orchestrates HL7 v2, FHIR, and REST message routing between clinic EHRs, labs, pharmacies, and payer systems. Business rules engine handles transformation, routing, and error handling. Deployment Model Cloud-native (AWS). Containerized microservices via Kubernetes. IRIS deployed as managed cloud instance. Patient app: React Native (iOS/Android). Clinician portal: React web app. Monitoring & Observability Distributed tracing (OpenTelemetry). Centralized logging (ELK stack). Real-time dashboards for API health, agent performance, and care coordination metrics. Alerting on PHI access anomalies. Being built to be the reference architecture for reproductive health — open, interoperable, and enterprise-ready.
Phase 1 Engineering Roadmap: What We've Built
Provider & Patient Interfaces Emotional wellness and physical wellness modules. Appointment booking and medical history screens. Labs, imaging, diagnosis, procedures and surgeries features. Provider-facing and patient-facing dashboards. Workflow Logic & FHIR Interoperability Core workflow orchestration layer. FHIR R4 API integration with InterSystems IRIS. SMART-on-FHIR authentication. Knowledge Graph & Journey Visibility Open-source reproductive healthcare knowledge graph: Symptoms → Diagnostics → Diagnosis → Provider Specialty → Care Protocol → Itemised Steps → Costs. Powers journey generation, provider matching, and cost engine from a single semantic layer. Pilot Readiness: What We Plan to Test Built on the three completed work streams — Provider & Patient Interfaces, Workflow Logic & FHIR Interoperability, and Knowledge Graph & Journey Visibility — the platform now enters structured testing and pilot launch. Synthetic Data Testing Validate all platform logic, FHIR mappings, agent behaviour, and workflow orchestration using synthetic patient datasets. Stress-test edge cases across fertility, adoption, and GP referral pathways. Real Data Testing Controlled testing with consented real-world data from pilot clinic partners. Validate knowledge graph accuracy, journey generation quality, provider matching precision, and cost engine reliability. HIPAA Compliance & Pilot Launch Complete HIPAA compliance review and GDPR-readiness audit. Finalise security architecture (OAuth 2.0, AES-256, TLS 1.3, RBAC, audit logging). Launch pilot with first cohort of fertility clinic and GP partners.
Phase 2 Interoperability Roadmap: Connecting the Ecosystem
Building the connective tissue between fertility clinics, GPs, EHRs, payers, and adoption networks — through open standards and enterprise-grade integration. Phase 2: Planned (Stage 1) Q3 2026 FHIR R4 Core Integration FHIR R4 API layer built on InterSystems IRIS for Health. Core resources mapped: Patient, Observation, Condition, CarePlan, Claim, Coverage, Practitioner, Appointment, MedicationRequest. SMART-on-FHIR authentication in progress. EHR Connectivity Bidirectional sync planned with clinic EHRs (Epic and partner systems). HL7 v2 message routing via IRIS Interoperability. Labcorp and diagnostic system integration in progress. GP Referral & Care Coordination GP-to-clinic referral logic being built. Care coordination workflows connecting primary care entry points to ART providers and adoption networks. EDI claims integration planned. Non-Medical Provider Connectivity Architecture designed to connect adoption agencies, counselling services, and support networks alongside fertility clinics — enabling a full parenthood pathway, not just a clinical one. Phase 2 · Test & Pilot (Stage 2) Q4 2026 Synthetic Data Testing Validate FHIR mappings, EHR connectivity, and GP referral logic using synthetic patient datasets across fertility and adoption pathways. Real Data Testing & Pilot Controlled testing with consented real-world data. Validate interoperability accuracy across all connected providers. Launch pilot with first cohort of fertility clinic and GP partners.
Phase 3 Engineering Roadmap: What We Plan Building
Phase 3 · Planned (Stage 1) Q3 2026 B2C Provider Matching Interface Medical and non-medical provider matching interface. Care pathway visibility with access management and patient consent. Appointment and referral management. Employer Portal (B2C-Dependent) An employer-facing interface built on top of the B2C patient platform. Enables employers to offer fertility and parenthood benefits — covering IVF, adoption support, and counselling — as part of employee health packages. Dependent on B2C patient journey dashboard being live first. Planned for integration once B2C milestone is met. Patient Journey Dashboard Patient journey dashboard with milestone tracking, cost transparency, and mobile-first design (WCAG 2.1 accessible), powered by the knowledge graph. Phase 3 · Test & Pilot (Stage 2) Q4 2026 Real Data Testing Controlled testing with consented real-world data from pilot clinic partners. Validate knowledge graph accuracy, journey generation quality, provider matching precision, and cost engine reliability. HIPAA Compliance & Pilot Launch Complete HIPAA compliance review and GDPR-readiness audit. Finalise security architecture (OAuth 2.0, AES-256, TLS 1.3, RBAC, audit logging). Launch pilot with first cohort of fertility clinic and GP partners. Workstreams 4–7 (Compliance Agent, Cost Engine, Journey Generation Agent, Provider Matching Agent & Personal AI Concierge) continue in parallel and will be integrated progressively as milestones are met.
Why Employers, Insurers? The Intended Parent at the Center of Care: Interacting with multiple systems at once — as a patient to clinics and physicians, a member to insurers, talent to employers, and a constituent to the state.
Primary Care Patient ART Clinic Patient Insurer Member Employer Talent State Constituent Our solution is designed to sit at the intersection of all five relationships — coordinating care, benefits, and navigation in one unified platform.
Phase 4: Expansion Potential: A Reusable Architecture for Public Health Challenges
Emotional Health version can be leveraged across multiple diseases. The agentic, FHIR-native infrastructure and decentralised AI orchestration framework — is redeployable across any longitudinal, multi-provider public health challenge where fragmentation, dropout, and coordination failure are the core problems. Emotional & Mental Health Fragmented pathways between GPs, psychiatrists, therapists, and crisis services mirror fertility's coordination failure. PtP's compliance agent, journey generation, and AI concierge can orchestrate longitudinal mental health journeys — reducing dropout, managing medication adherence, and connecting patients across the full care continuum. Substance Abuse & Recovery Recovery journeys span detox, rehabilitation, peer support, housing, and employment — with no shared data and no coordinating layer. The same agentic architecture can track milestones, surface the right intervention at the right moment, and maintain continuity across providers and jurisdictions. Obesity & Metabolic Health Effective obesity care requires coordinated input from GPs, dietitians, endocrinologists, behavioural therapists, and pharmacists. PtP's provider matching, cost engine, and journey generation can power personalised, multi-disciplinary weight management pathways — including GLP-1 protocol management and long-term adherence tracking. Chronic Disease Management Conditions like diabetes, hypertension, and COPD demand the same longitudinal, multi-provider coordination that PtP is building for fertility. The knowledge graph backbone and IRIS integration layer are directly transferable to any chronic condition pathway. Women's Health Beyond Fertility Menopause, endometriosis, PCOS, and postpartum mental health are all underserved, fragmented, and ripe for the same orchestration model — particularly in contexts where PtP is already building relationships. One architecture. Many crises. The fertility pilot providing inclusive access to is the target proof of concept.
Phase 5: The Model for HIE: Primary Care as the Bridge
The central insight driving strategy is straightforward: primary care already knows the patient. GPs hold longitudinal records, manage comorbidities, and are trusted by patients. They must become the active link between patient need and ART provision. This model transforms GPs from passive bystanders into active care coordinators — reducing wasted cycles, improving patient readiness, and giving commissioners the data they need to demonstrate value.
Benefit: Protecting Investment: Closing the Outcome Gap
Every cycle wasted on an ineligible or insufficiently prepared patient represents a direct cost to the healthcare system and a failed opportunity for a family. By intervening at each of these three failure points, Partners to Parenthood demonstrably improves the ratio of funded cycles to live birth outcomes — the metric commissioners, clinicians, and patients all share.

Patient Dashboard
Patient Dashboard
Clinical Data Hub
PROVIDER CLINICAL Hub shows vitals, labs, imaging, diagnoses, medications, wellness, documents, and history. From here the care team can open any record or add new results.
Lab Results
PROVIDER CLINICAL DATA: LABS The provider records lab results directly in the application choosing the test, value, and source. The same simple form is reused to capture a full panel of results as they come in.
Missing Labs
PROVIDER CLINICAL DATA: LABS
Radiology files and reports can be attached directly to the record.
PROVIDER CLINICAL DATA: IMAGING MEASUREMENT
The provider records a clinical finding, hydrosalpinx, along with its severity.
PROVIDER CLINICAL DATA: IMAGING IMAGINING Hydrosalpinx Finding PtP notes the implications for treatment.
We are seeking innovative partners in building and expanding the reference architecture for reproductive health — a longitudinal AI care orchestration platform that sets the global standard for family-building journeys.
Ece Kaner, Founder & CEO
Pathways to Parenthood Inc.
(908) 210-3341
www.partnerstoparenthood.com
228 Park Ave S, PMB 469105, New York, NY 10003-1502 US
© 2025 Pathways to Parenthood Inc. All rights reserved.